ON THE brandMIND blog Social Targeting: What Could Marketers Do
With a Customer Social Media Profile? Social targeting is defined as gaining an understanding of the social media profile of your current customer base, and leveraging that information to cement current customer relationships and gain new ones. (Sound familiar? It’s Direct Marketing 101... just a different platform.) Our clients light up when we talk to them about the possibilities. Continue reading "Social Targeting: What Could Marketers Do..."
A Lesson in Disaster Avoidance:
The Power of Having the Right Plan We don’t have time for a “planning process," we need to move now. That’s the reaction I often receive when discussing the importance of planning a new marketing program. However, news of a major “issue” or brand faux pas (see Dr. Pepper) will temporarily suppress those reactions. The fact is a plan might have prevented most of these issues if such a plan included the right elements. Continue reading "A Lesson in Disaster Avoidance..."
Wake Up Time: What Should Marketers Do First
Now That the Economy is Beginning to Move?
We continue to see increased activity from marketing departments. Instead of focusing on cutting costs, they are now setting their sites on efficiently growing their business. Marketers are looking at everything from their online presence and social media to package design and promotions as they gear up for the anticipated economic awakening. So, where should your focus be? Continue reading "Wake Up Time: What Should Marketers Do First..."
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