5 Signs that Your Social Media Program has No Plan
We’ve all seen it.
A brand or corporation decides to get into social media and is “gung ho” for a month or two. Then reality sets in. Social media takes time, focus, energy and, most of all, planning to maximize. We’ve all seen the abandoned Twitter feeds, stagnant blog sites and ancient Facebook pages that held so much promise only a few months ago.
The first decision regarding brands and social-media is often the decision to proceed. But where do you go next? How do you get started integrating social-media into your marketing mix? In order to address this question, BrandMIND developed a 90-minute seminar entitled The Social Media Simulator.
In this session, attendees are introduced to a fictional company with a familiar business profile and marketing challenges (e.g. limited resources, both B: C and B: B needs, regular product launches, etc). After the audience gets familiar with the company we then conduct a step-by-step simulation in which a social media program is developed from the ground up.
The online chatter coming from PR professionals about public relations and social media is staggering. There are tips, studies, discussions on who should “own” social media within a communications or marketing group, help centers, 101 webinars, boot camps, case studies, advice Q and A’s. It seems endless.
There is good reason for this. Social media has, almost overnight, added a strange new dimension to an otherwise fairly stayed profession. Imagine if the PR world was only print – newspapers and magazines – and one morning you woke up to suddenly discover there was radio and television. What would you do?
Continue reading "Social Media and PR: The Basics Still Hold True"
Now for something completely new: banner ads via the housefly
Taking trade show marketing to the next level, German book company, Eichborn, took their message to new heights at the 2009 Frankfurt Book Fair. Amazing video:
Brands, Marketers and Consumers: The New Loyalty
When a consumer tends to choose your product or service over the competition in a regular and ongoing fashion we call it loyalty. We figure that they made the choice at first because it was the best one for them at the time. If they continue to choose us and a pattern develops, then we assume that pattern must mean something else- something beyond just the best choice at the time.
Winston-Salem has been named one of the
Top 10 places in the country to “start over” by BusinessWeek magazine. The publication cites the areas “high quality of life and the fact that companies are hiring” as among the city’s attributes.
