Hanes Her Way: Body Creations

We designed the Matching Drawers game, microsite and direct mail pieces to help launch a new matching product line of women's undergarments from Hanes Her Way.

The Matching Drawers game and accompanying site was a fun way to communicate a very simple proposition. Direct mail pieces were used to drive site traffic and for prize fulfillment.

In addition to exceeding expectations in terms of hits to the microsite, the promotion helped drive retail traffic through coupon redemption.